You're Boring
"Sorry, someone had to say it.
Your products are predictable. Your insights are recycled. You don't bring surprise with you when you enter a room.
That's why people are ignoring you.
Which used to be fine, because you could just buy attention for your brand or your company or your sales efforts. But that half-price sale on attention is now over.
The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable."
Insight from Seth Godin.
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