James Drogan

I've just finished John Battelle's book subtitled How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. 

Of particular interest to me was the last chapter, Perfect Search, where Battelle outlines a view of the future.  The interest is in two contexts.

First, Battelle's words raise interesting questions of ethics, a topic that my students and I discuss at some length in my MIS class.

Second, as I have previously noted, I have a relationship with the Schwartz Communication Institute at Baruch College.  I have previously raised the issue of how the internet potentially affects communication.  Perfect Search underlines the issue as one of importance.